Is Snapchat advertising worth it? This is the question that many small businesses are asking themselves. Already on platforms such as Instagram, LinkedIn, and Facebook, companies are wondering which new platforms are worth it and which are better left unexplored. So, where exactly does Snapchat fall? Should you engage in Snapchat advertising to help bolster your brand?
It’s a Question of Audience
Snapchat is geared toward the younger demographic. According to recent studies, Snapchat reaches over 75% of millennials and zennials. Some surveys say these age groups spend around 30 minutes daily on Snapchat. Depending on your target audience, Snapchat advertising could potentially be very lucrative for your small business. Especially with that many potential eyes on what you post.
If, on the other hand, your product or service is focused more on older generations, then your time might be better spent elsewhere. Generally speaking, though, for many businesses, Snapchat advertising will make sense. And given how easy and affordable it is, it seems a no-brainer.
Key Reasons to Engage in Snapchat Advertising
When it comes to small business marketing, social media is going to be critical. It’s a relatively inexpensive or, in some cases, accessible way for you to create a buzz around your brand. From Facebook to Twitter, there are a ton of post and caption opportunities for you to make your mark, get seen, and engage with users. In terms of Snapchat advertising, there are several reasons why using this platform could benefit your company.
1. Snapchat is visual.
The platform is, of course, dominated by photos and videos. It is, by in large, visual-centric. And visuals, as we all know, have a powerful impact on consumers. If you have a story to tell, why not put it into pictures or video and share it on Snapchat.
2. Offer behind-the-scenes glimpses.
Users want to know what makes a brand tick. They want to know who you are on an authentic level. By taking advantage of all that Snapchat has to offer, you can give users a sneak peek into the life of your company – the actual life of your company. This will encourage more excellent connectivity on all levels.
3. You can take advantage of Snapchat filters.
In many ways, Snapchat is all about filters. It does come down to brand awareness. And when it comes to advertising your brand, you can get quite creative with the different lenses and filters the platform offers. In this way, you make your brand even more recognizable.
4. It’s great for sharing updates.
You can tease audiences about what is to come, and you can do so in a fun and exciting way. You can use Snapchat, for example, to premiere a new product or service. It’s quick and easy, and even novices can start their Snapchat advertising journey.
5. Of course, it’s free.
Now, there are Snapchat ads that you can purchase, but to get started on the platform and share content is free. So why not take advantage of it! This is a perfect entry into social media marketing and small business marketing for startups and some smaller businesses with a restrictive marketing budget.
Having a social media strategy in place for your company is imperative in this day and age. If you aren’t strictly social media savvy, you might consider hiring an expert to help you get started on Snapchat and other relevant platforms. Using Snapchat is how you can get discovered, users engage with you, and you create brand recognition.
First Union Lending is Here for You
We offer a variety of fast and flexible loan programs geared toward smaller businesses across the US. We provide short-term loans, lines of credit, and merchant cash advances, among other financing solutions available for companies with less than perfect credit. Call today, and let’s get started together.