by First Union Lending | Feb 6, 2023 | Business Strategy, Marketing, Resources, Small Business, Social Media
As a small business owner, It’s your job to build, maintain and protect your brand name. Legendary investor Warren Buffett once said, “It takes 20 years to build a reputation and five minutes to ruin it.” But what do you...
by First Union Lending | Jan 26, 2023 | Business Strategy, Marketing, Resources, Small Business
As you work to grow your small business, be sure not to overlook the role that public relations (PR) can play in improving your company’s profitability. Public relations campaigns can help build and maintain a favorable public image for your company or...
by First Union Lending | Jan 13, 2023 | Business Strategy, Marketing, Resources, Small Business, Social Media
Is your business looking to tap into the lucrative millennial market? Millennials, also known as Generation Y, hold about 7% of the disposable income in the United States, according to the Fed. Millennials are typically defined as anyone born from 1981...
by First Union Lending | Jan 6, 2023 | Business Strategy, Marketing, Resources, Small Business
Is your small business struggling to draw customers? It may be time to revamp your company’s marketing plan. Having the right marketing and advertising can help to develop, promote and foster your brand as more potential clients are directed to call your...
by First Union Lending | Jan 2, 2023 | Marketing, Resources, Small Business
In late 2022, Google rolled out a new feature called “continuous scrolling” for listing its search rank results. Google is the world’s most popular search engine, so this update is set to have a huge impact on businesses and how they approach search...
by First Union Lending | Jun 30, 2022 | Marketing
What exactly is Social Media Day? It’s essentially a day to commemorate the ways we communicate and connect via social networking platforms. From Facebook to Instagram to Twitter, these online platforms have made the world a smaller place, and this could be considered...
