How Will Google’s Continuous Scroll Impact Your Small Business Search Rank Results?

by | Jan 2, 2023 | Marketing, Resources, Small Business | 0 comments

How Will Google's Continuous Scroll Impact Your Small Business Search Ranking?

In late 2022, Google rolled out a new feature called “continuous scrolling” for listing its search rank results. Google is the world’s most popular search engine, so this update is set to have a huge impact on businesses and how they approach search engine optimization (SEO) strategies and advertising campaigns. (Editor’s Note: Google calls this feature “continuous scrolling” rather than “infinite” or “endless” scrolling.)

Here are a few things small business owners should know about continuous scrolling.

What is Continuous Scrolling?

Google now allows users to scroll through more search ranking results without having to click through multiple pages. Continuous scrolling could lead to more efficient search rank results, as online searchers can quickly scan through a larger number of results in one go. Also, it could help increase user engagement, as they may be more likely to explore further down the list of results and spend more time on the search engine.

How Can Your Business Use Continuous Scrolling to Its Advantage?

With the introduction of this feature, small business owners will need to rethink their SEO strategies in order to ensure that their websites are visible in the top results. For example, they could create longer pieces of content that are broken up into multiple pages and optimized for continuous scrolling. This strategy would allow them to keep users engaged for longer periods of time and potentially increase conversions.

Business owners will need to optimize their website content to engage and be relevant to their audience. Additionally, businesses could use continuous scrolling as an opportunity to showcase more products or services on their website, as shoppers would be encouraged to keep scrolling the search rank results list if they find interesting content.

Here are some tips for how to improve your local business ranking on Google:

  • Enter complete data
  • Verify your locations
  • Keep your hours of operation accurate
  • Manage & respond to reviews
  • Add photos
  • Add in-store products

Finally, businesses should also consider how they can apply continuous scrolling within their advertising campaigns. For example, your business could generate ads that target users who are scrolling through a long list of search results. These optimized ads could help your business reach a larger audience and potentially increase conversions from your campaigns.

If you are thinking about implementing a new digital advertising strategy, First Union Lending can help. Our business loan programs are designed to be flexible and fast, meaning we get you the cash for whatever project you have in mind, and you receive the funding quickly. Call today to find out more about financing options to help grow your business!