Did you know that Valentine’s Day is an almost $20 billion holiday? Did you also know that, on average, Americans tend to spend anywhere from $85 to $115 on Valentine’s Day? These numbers are not insignificant. As a small business owner, these are numbers that you should be capitalizing on. And it’s not just about flowers or jewelry or chocolate. More and more, people are getting creative come Valentine’s Day. They are looking for outside-the-box gifts, ideas, and experiences to surprise their significant other. So what are you doing this Valentine’s Day to try and increase business? How are you marketing your company to maximize exposure and earn a piece of that market share this February?
Promoting your small business on Valentine’s Day doesn’t have to be a challenging endeavor. There are simple ways to generate a buzz around your brand and inexpensive ways to promote your products and services this Valentine’s Day. In this article, we look at some strategies that you might implement to help gain more clients on February 14.
1. Market your promotions on social media. Your social media accounts are a fast, effective, and cheap way to get your business out in front of people this Valentine’s Day. Ideally, you will do a combination of promotional posts and captions and some more inspirational ones. You might even consider injecting some humor into your social media posts for Valentine’s Day. Whatever you can do to engage followers and turn those followers into potential leads will only benefit your business in the long run. So don’t hesitate to share some love on social media this Valentine’s Day.
2. Give back this Valentine’s Day. Valentine’s Day is all about love; what better way to show that your organization is all about love than giving back to a local charity or cause. Charity can come in several different shapes and sizes. You could donate to a local chapter or charity. You could host an event where the proceeds would go to a specific organization. You can also promote various charities on your social media pages. Get creative with how you give back this Valentine’s Day. Your customers will appreciate your efforts.
3. Create a special Valentine’s Day email for customers. For those clients who subscribe to your email list, sending out a thoughtful Valentine’s Day email will help put your business in those customers’ minds. It doesn’t necessarily have to be a sales type of email either; it can be just a thoughtful reminder of what this holiday is all about and a note to say that you are thinking about them and wishing them well.
4. Have a special Valentine’s Day promo. Whether it’s buying one get one free or buy one get 1/2 off, or even refer a friend and get a discount, running a promotion geared explicitly toward Valentine’s Day to take advantage of the theme surrounding this particular holiday will help boost business. Remember, when creating your specific discount or promo this Valentine’s Day, do so with your target audience in mind. That is to say. It should appeal directly to them and, again, keep in mind the theme of the holiday to reap the biggest reward.
5. Create a gift buying guide for Valentine’s Day.Again, Valentine’s Day isn’t just about flowers and jewelry. Some people purchase furniture for their loved ones. Others will buy books and stationery. Some might buy a special meal or beverage. The sky really is the limit here. Get creative in representing your products or services; create a comprehensive buying guide for those who need a little direction and help come to Valentine’s Day.
Whatever you decide to do, however you choose to market your company on February 14, the key is to think big picture. In other words, what is Valentine’s Day all about, and how can you connect this to who you are as a company in what your brand embodies?
First Union Lending is Here to Help
We want to work with you on Valentine’s Day or any day. We want to help your small business thrive and ultimately grow. This is why we offer fast and flexible short-term loans, SBA loans, and merchant cash advances, among other financing types. Even if your credit score is less than ideal, we might still have a financing option for you. Call today and let’s get started together.