For small business owners, your website is the single most important element of your digital marketing strategy. Any business with an ugly, outdated website is just shooting itself in the foot.
Is your company website projecting the right brand image? Is it keeping up with changing technology trends? Is it producing the kind of sales results you want? If not, then it may be time to consider overhauling your online presence.
Here are five amazing small business websites to help inspire your next site redesign.
1. Rendall Co.
“Mask and workwear producer Rendall Co. features its press mentions right on the homepage in a noticeable banner, with a white type set against an eye-catching black background.
This strategy gives the brand credibility and reputability in a relatively new field, personal protective equipment (PPE). Rendall Co. also includes a press section in the main header, making finding trusted sources easy for website visitors.”
Source: The Motley Fool
2. Vortic Watches
“Vortic Watches does a great job of bringing its products to life—even just within its homepage. Between its use of video to illustrate what it offers, which happens to also indicate what sets it apart, and its really creative use of parallax scrolling, the brand’s eye for quality is evident.
This site is built on Shopify, one of the best website builders for ecommerce. To learn more about how you can make a store like this one, check out the steps on how to build an online store with Shopify.”
Source: Fit Small Business
“The website design of Livso is clean and modern. The home page features a large image of a product, with a bold headline and a brief description. The navigation is simple and easy to use, and the overall aesthetic is sleek and stylish. The website makes good use of whitespace.”
Source: Site Builder Report
“It’s easy to make fun of influencer marketing — we’ve all seen the Fyre Festival docs by now, right? But the shallow aspects of social media shouldn’t diminish the impact influencer marketing can have. There are plenty of authentic influences who promote brands and their products. Traackr vets influencers and helps brands tap into their marketing powers in the right way.
Eye-pleasing colors, blocks of staggered images, and scroll-triggered animations keep this small-business website design visually engaging. But this is more than just a pretty website — case studies, testimonials, and other data show how their services yield real results.”
“Piboco is an interactive reading app for children, created by a collective of picture book makers. Its homepage design is clean and uncluttered, with large text placed on top of playful geometric shapes.
With the help of concise written website content, site visitors are introduced to what the site is all about as soon as they enter. Following this textual description, a prominent call-to-action (CTA) button immediately encourages them to download the app.
The header makes navigation effortless, with a website menu and a logo that leads back to the homepage when clicked. There’s also a language toggle, allowing users to switch between the three languages of this multilingual website with ease.
The Piboco site is just as inviting in its mobile website version, with added interactions such as animations and a welcome screen.”
Want to Upgrade Your Small Business Website?
At First Union, we definitely understand the importance of a dynamic and effective website. Yes, professionally-done sites cost money, but in the end, it benefits your business—big time. We’d love to discuss helping you get the cash you need for a world-class website that will help drive more business and allow your company to thrive. Call us at 863-825-5626 today!