St. Patrick’s Day is one of our more festive holidays. As such, many small businesses tend to take advantage of this particular day to initiate new marketing ideas, promotions, and customer appreciation campaigns. What are some better ways to market this St. Patrick’s Day? From encouraging your staff to wear green to having a raffle or drawing, there are numerous ways to engage further clients as well as convert potential clients on this beloved March holiday. Below, we go over a few marketing strategies you might implement this St. Patrick’s Day to help draw in more customers and boost that bottom line.
Create collections specifically for St. Patrick’s Day. Offering bundles and collections is a great way to get people to purchase more and consider all that your business has to offer. Let’s say, for example, you are an online retail clothing seller. You could provide bundles that highlight green items, Irish-themed clothing, and items that are specifically St. Patrick’s Day forward.
Have green giveaways. If, for example, a customer comes in wearing green or something with a shamrock on it, they could qualify for a special discount—St. Patrick’s Day only. Not only are you having some fun with this holiday, but of course, you are appealing to people’s love of discounts and free stuff.
Have a promotion specific to St. Patrick’s Day. While holidays are a great time to offer discounts and special promotions, St. Patrick’s Day is mainly a good holiday. Why? Because again, it is one of the more fun holidays and one of the more festive occasions that we have during the year. You might tag those items that are on sale with a shamrock. You could discount all of your green things for the day. Get creative here.
Host a St. Patty‘s Day party. Everyone loves a good party. And that, after all, is what St. Patrick’s Day is all about—fun and celebration. This could be an in-store event where you offer snacks and beverages. You could do something even bigger and rent a space in which you host a party for all of your loyal customers.
Create a scavenger hunt. At the end of this hunt could be the proverbial pot of gold. You could do a virtual scavenger hunt, or you could also do one in your brick-and-mortar location. Why not even get a little crazy and create a scavenger hunt that extends throughout your local neighborhood. People love having fun. A scavenger hunt is a top-rated event and is pretty much guaranteed to get people interested in your brand.
Produce a St. Patrick’s Day-themed video. If you aren’t marketing regularly on YouTube, you’re missing a huge opportunity. YouTube is the second biggest search engine after Google. What are you waiting for? St. Patrick’s Day is a great occasion to produce a themed video that ties in with your brand and what you have to offer. Make sure that you promote this video on your social media channels and your website.
Be active on social media this St. Patrick’s Day. And you don’t only have to post about your promotions or specifically about the products you offer. Post some fun St. Patrick’s Day facts. Don’t be afraid of including a funny or cute meme. You might even run a survey on one of your social media channels. Think outside the box when marketing during St. Patrick’s Day on Facebook, Instagram, and Twitter.
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