Is your business producing enough sales? If not, you may have to adopt a new sales lead generation strategy. A company’s capacity to meet sales goals is directly related to how well it can find high-quality prospects.
Here are five ideas for how to generate leads and grow your business.
1. Ask for referrals.
“Happy customers are often happy to give referrals. Let your customers do the talking for you by asking for referrals and empowering them to gather their own leads. Nothing boosts your company’s credibility more than a happy customer telling their friends and family about you. Referrals are the best lead generation strategy out there. When closing a sale, be sure to ask your buyer if they know anyone who might appreciate your product or service. This takes very little time and may be a way to quickly generate leads.”
2. Purchase a list.
“Many third-party companies create and sell ready-made contact lists of individuals who fit into specific target demographics. If you source your data from a reputable company with GDPR-compliant opt-in methods, acquiring a list can be a great way to quickly grow your lead database. According to Marketing Insider Group, these lists often include detailed data, such as the contact’s industry vertical, annual revenue, key decision makers, company size and more. Just be sure to filter your list and ensure you’re reaching out to only the most qualified leads before you begin contacting people; otherwise, you risk being labeled as spam.”
Source: U.S. Chamber
3. Social media.
“In today’s world, having a social media presence is crucial for lead generation. It allows you to expand your network while finding and interacting with new sales prospects. In fact, 66% of marketers generated leads after spending just six hours a week on social media.
Business professionals found success across a wide range of social media platforms. However, Linkedin reigns supreme, accounting for 80% of B2B leads. LinkedIn users can connect with people in their professional networks, share career endeavors, promote their goods and services, and gain advice from trusted individuals.
Although Linkedin is the best for remaining professional, your future success can come from your social media presence on other platforms like Twitter, Instagram, Facebook, TikTok, Reddit, and more.”
Source: Fisher Green Creative
4. High-value content.
“Content is a great way to build search engine optimization for your website, show your knowledge as a business, and generate leads. The first step in using content as a lead-driving tool is to remember that this term encompasses more than just blog posts. Content could be an ebook, guide, white paper, graphic, in-depth study, or video.
The content is then gated, so potential customers give you their contact information in exchange for access to it. To make the most of this content, consider how you can make it most valuable and targeted.
For example, if your ideal customer is in the healthcare industry, create a piece of content for healthcare leaders. Learn about this audience, write about a topic that you’ve found to be most important to them, and in a format they prefer (I.E. ebook versus white paper) and then promote it accordingly.”
Source: Constant Contact
5. Connect with live chat users.
“Chat technology has come a long way, thanks to artificial intelligence and machine learning. You can create a personalized chatbot for your website that matches your corporate brand’s look and feel. Any time someone visits your website, the chatbot can appear on their screen with a welcome message.
A chatbot can do a lot more than say “hello.” It can become a valuable addition to your sales and marketing team. A chatbot can:
- Ask questions and provide responses that address the needs of the sales leads
- Qualify sales leads
- Book appointments and meetings
- Answer commonly asked questions
- Connect visitors to the right contact
You can also review the conversations between the chatbot and sales lead to learn more about the customer and see where you can add value, engage with the sales lead and improve your chatbot’s responses. It all depends on the capabilities of the chatbot software, and what you need it do for you.”
Need to Grow Your Business Quickly?
At First Union Lending, we are in the business of helping smaller companies expand and thrive. What could you do with a business loan? With the funds, you might launch a new marketing campaign perhaps, or maybe roll out new products or services.
Our loan programs range from $5k to $1 million. We have the resources to get you the money you need, fast. Call 863-825-5626 today to see what Fist Union Lending can do for you.