Small Business Saturday vs. Black Friday Shopping Trends

by | Nov 16, 2023 | Business Finance, Business Strategy, Marketing, Resources, Small Business | 0 comments

Small Business Saturday vs. Black Friday Shopping Trends

A Shift in Consumer Preferences

As the holiday season approaches, a significant shift in shopping trends is emerging. In recent years, Black Friday has been the hallmark of holiday shopping. However, 2023 is witnessing a notable change. According to a survey, 59% of consumers prefer shopping on Small Business Saturday, slightly up from last year’s figures​​.

The Growing Popularity of Small Business Saturday

Initiated in 2010, Small Business Saturday falls on the Saturday following Thanksgiving, with this year’s event scheduled for November 25, 2023​​. This day has grown into a crucial event for supporting the small businesses that form the backbone of our economy. It’s not just a day; it’s a movement that celebrates and supports small businesses and all they do for their communities.

Consumer Trends: A Comparative Analysis

When it comes to the battle of the shopping days, Small Business Saturday is gaining an edge. A recent survey by Bankrate reveals that 59% of holiday shoppers will likely shop on Small Business Saturday this year, edging out Black Friday’s 56% but trailing behind Cyber Monday’s 66%​​. This shift highlights a growing consumer preference for supporting local businesses over the frenzy of big-box retail sales.

The Early Bird Trend

Interestingly, the holiday shopping season is kicking off earlier than ever. About half of consumers have already started their holiday shopping endeavors, indicating a trend towards spreading out shopping activities over a more extended period rather than concentrating them around specific sale days​​.

The Generation Z Influence

The impact of Generation Z on these trends is significant. A whopping 92% of Gen Z shoppers plan to shop on one of the critical sale days – Black Friday, Small Business Saturday, or Cyber Monday, showcasing their influence on current shopping trends​​.

Embracing a New Shopping Era

As we move towards the end of 2023, it’s clear that Small Business Saturday is not just a day but a symbol of a broader shift in consumer behavior. This trend reflects a growing awareness and appreciation for small businesses’ unique value and community impact. For retailers, understanding and adapting to these shifts is crucial for capitalizing on the evolving consumer landscape.

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