SEO for Small Business – How to Increase Website Traffic

by | Aug 8, 2022 | Resources | 0 comments

Regardless of your business size, whether you are a startup or a larger company, you still need website traffic. This is why SEO for small business is imperative. Online, even a smaller company gets to compete with big corporations. This is because search engines lead consumers to certain brands. And as long as you have a strong SEO strategy in place, you can be competitive. It’s a matter of understanding what you’re doing, implementing an SEO plan with a purpose, and truly grasping why SEO for small business is important.

Tips for Enhancing Your SEO

So what can you do to get started? If you are a novice, how do you develop an SEO strategy that will work for your small business? Can you devise an SEO campaign that makes sense? It doesn’t have to be as complicated as many people make it out to be. Anyone with a bit of studying, can come to master the science of SEO for small businesses.

Do your keyword research

First thing’s first… When creating an SEO plan for small businesses, you want to know which keywords matter and which don’t. Doing extensive keyword research will put you on the right path to creating a more comprehensive SEO blueprint. Within the keyword hierarchy, there are primary and secondary keywords. Primary keywords represent the main focus of the content of that page. Any secondary keywords will be used to support that topic. There are numerous keyword tools out there that you can use – even free ones. You might also check out your competitors’ sites. This will give you some clue into the types of keywords that they are employing in their tactics.

Make sure your content has value

There’s a difference between utilizing keywords in your website content and stuffing your site with keywords. The latter is a no-no. It could get you penalized by the search engines. Nowadays, users want quality content; they want content that adds value to their search. If they have a question in earnest, and they want that question answered, you must ask yourself: is the content you are providing answering relevant questions in your niche? Also, consider making your content evergreen. This simply means that your content doesn’t lose its value over time – it has long-term relevance.

Don’t overlook headings and subheadings

In the world of SEO content, headings and subheadings are pivotal. These, after all, draw users in. They attract attention. Ideally, you want to keep your title to less than 60 characters. And your title should include your primary keyword. Headings and subheadings should also really convey what the page is about so that there is no mistaking the topic of your content.

Try and get backlinks from higher authority sites

What is a backlink? This is an external light link that leads to your site. These most definitely help you to rank higher. But the key is to ensure that they are from higher authority websites. Any good SEO strategist knows link building is central to a brilliant campaign. Again, here is where you may go to your competitors. See what backlinks they have. You will likely have to reach out to individual sites to get critical backlinks. Be tactful in the way you approach this.

Also, with SEO for small businesses: internal links count

An internal link will guide users to another page of your site, like another blog. This helps to enhance the search engine crawlers’ process, making it easier to find your content and rank it. It also ensures that users stay on your site longer. The longer they’re on your site, the better the results.

First Union Lending is Here for You

We offer a broad array of loan programs designed for small businesses. Our job is to help you thrive and ultimately grow. We provide short-term loans, lines of credit, and SBA loans, among other financing types. Even if your credit score is not where it needs to be, we might still have a funding solution for you. This is because we take a big-picture approach to lending. We are not simply fixated on one score or number. Call today to get started.