Four Tools for Surveying Your Customers and Clients

by | Dec 23, 2022 | Business Strategy, Resources, Small Business, Social Media | 0 comments

Four Tools for Surveying Your Customers and Clients

For entrepreneurs, meeting and satisfying your customer’s needs could well be the single biggest factor in achieving small business success. With that in mind, surveys can help you understand your customers and their changing needs and perceptions. You might want to find out how they feel about your company, products, services, and prices.

Maybe you’re trying to gather demographic information for your customer base. Or, maybe you want to gather feedback to spot trends and create new products/services that your customers or clients need. Whatever the reason, we’ve compiled some popular small business survey tools that make it easy for you to stay on top of client feedback.


SurveyMonkey is an online survey tool that lets users create surveys, quizzes, and polls for any audience. You can choose from a variety of plans and price tiers, including a basic free option. Business owners can use the tool to gather customer feedback and automatically analyze results.

Google Forms

Google Forms is free online software that helps you create and analyze surveys right in your mobile or web browser—no special software is required. You get instant results as they come in. And you can summarize survey results at a glance with charts and graphs. Pricing ranges from free for a personal usage plan to $18 a month for a Business Plus plan.


Typeform is an online form builder that helps users build fun and engaging forms and surveys. Create anything from surveys to apps without needing to write a single line of code. You can build simple surveys with ten free questions and receive up to 100 responses per month, or upgrade to one of their premium business plans from $25 to $83 a month.


Mailchimp offers hosted survey forms to help you create detailed surveys and share them from your social posts, emails, or anywhere on the web. Mailchimp’s free online survey maker gives you unlimited surveys, questions, and responses. Their advanced service plans start at $13 per month.

Need Funding to Turn Survey Results Into Action?

After collecting and analyzing the customer survey results, it’s time to use that data to help reach your small business goals. However, translating this valuable feedback into an action plan may require you to seek additional business funding.

First Union Lending has been funding small businesses across the country for years. We are invested in each and every one of our client’s success—it is why we do what we do. Even if you are a relatively new company, we may still have the perfect financing solution for you. Call 863-825-5626 today, and let’s get started together!

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