by First Union Lending | Mar 7, 2023 | Business Strategy, Marketing, Resources, Social Media
Do you own a gym or fitness studio? The health and fitness industry is extremely competitive right now for any small business owner. When competing in crowded markets, your management and marketing skills can make the difference between winning and losing clients....
by First Union Lending | Mar 3, 2023 | Business Strategy, Marketing, Resources, Small Business
Finding the perfect retail space for your company can be a tough challenge depending on the nature of your business. You want to be sure the place reflects the essence of your brand, that it is welcoming to customers and that it’s overall a comfortable retail...
by First Union Lending | Feb 27, 2023 | Business Strategy, Marketing, Resources, Small Business
As a small business owner, you should always be your own best advocate. After all, no one knows your business better than you. Public speaking can be a powerful way to promote your brand. Speaking at business events and conferences lets you...
by First Union Lending | Feb 23, 2023 | Business Strategy, Marketing, Resources, Small Business
Have you been interested in marketing your small business at an industry trade show? Conferences, conventions, and trade shows can be effective ways to gain exposure for your business. But before you spend money on an expensive event display, take the time to plan...
by First Union Lending | Feb 10, 2023 | Business Strategy, Marketing, Resources, Small Business
One of the best things that small business owners can do to grow brand awareness is to include public relations (PR) as part of their overall marketing strategy. An effective public relations plan helps your company to build and maintain a strong brand image with...
by First Union Lending | Feb 9, 2023 | Business Strategy, Marketing, Resources, Small Business, Social Media
Business owners understand how hard it is to keep up with the ever-changing world of advertising. And this is why so many small businesses partner with advertising or marketing firms to help them generate sales leads and drive revenues. Here’s how the American...
