Are you a small business owner ready to get more clients or take your business to the next level? Keep watching (and reading) to learn five simple steps you can take to grow your business.
Improve Your Business
Do you ever look up a business and find they have a terrible website? It’s all glitchy, has missing pages, or worse – they don’t even have a live site. A bad website can ruin a company’s image, especially today. Everyone is online, so why isn’t your website fantastic? By not putting time and development into your website, you risk losing the interest and trust of potential clients.
Here’s the best way to improve your website: Keep Your Content Updated
Don’t leave your Christmas menu up when it’s July. Always have your contact information available for clients and any else to reach you. Also, it’s always preferable to have a mobile-friendly website for clients on the go. If you sell things online, make sure your customers can pay online, track shipments, and come back for more without a hassle.
Create A Digital Marketing Strategy
There are many digital marketing strategies to choose from. Search engine optimization is one of the most effective strategies used today. This improves your website’s ranking on search engines like Google, Yahoo, and Bing.
Using marketing tools like Mailchimp, you can easily create email lists and templates to promote your products in your vision. You can also email a newsletter to advertise an upcoming sale. If you have various social media platforms like Facebook, Instagram, or Youtube, post consistently and encourage clients to use your unique hashtags to interact with users who love your products. The more your clients share your social media pages, the more potential customers you have.
Focus on the Customers You Already Have
Having any customers at all is a massive advantage towards growing your business. Consistently provide excellent customer service and try to offer discounts to repeat customers. Offer clients rewards and discounts to incentive them to return for new products or exclusive promotions. Eventually, you’ll want to offer coupons and exclusivity programs for loyal customers as you grow over time. It’s also nice to follow up with clients to see how they’re doing with your product. This improves your business reputation as you are ensuring customer satisfaction. Be the business owner that cares about clients as if they’re family – you won’t believe how welcoming that is to new and returning clients.
Use Global Platforms
For example, if you sell items online, use your website and popular e-commerce platforms like Amazon or eBay. This diversifies where clients can reach your products and gives them more options in purchasing. Some users are more comfortable purchasing from Amazon than creating an account for your website. Making your products available on other platforms is a surefire way to keep the orders coming, whether on your website directly or casually ordering from eBay. This puts your things up in front of a very saturated audience and increases your web traffic.
Don’t Hesitate to Acquire Funding.
Growing a business often requires increased working capital to cover necessary expenses. In short, it usually takes money to earn money. Think of it this way. If your business grows, you’ll need to hire more employees to handle the influx of new orders or clients. That will often require funds on hand to do so, not after an extended working period. A loan can get you the money you need to make it happen. Loans can make it possible if you want to expand your location, purchase new equipment, or buy out a competitor.
First Union Lending is Here to Help!
First Union Lending offers numerous financing options designed with small businesses in mind. Our business loans are fast and flexible, with financing options ranging from $5,000 to $2 million. Call today to learn more about our various financing solutions to help your business grow and become successful.
Grow Your Business With First Union Lending!